Since their partnership commenced just over two years ago, the visual real estate at Infinity Park has been developed with the vivid, high-definition color graphics of Signlanguage.

Signlanguage is the official sign company and a major sponsor of Glendale's Infinity Park, and Account Manager Matt Rulis says that the relationship there is truly a partnership. "The marketing team presents us with a new sponsor and they allow us to survey the available real estate and communicate how we feel we can dress up the park while giving good exposure to this particular client." He continues, "It gives us that vested interest in making everything look as good as possible — not only as advertisement for what we do at Signlanguage — but as an opportunity to do it well."

Signlanguage does do it well. According to CEO Scott Cohen, it is the technology of eight-color printing and the 1,000-DPI definition that make Signlanguage products 'pop.' "The color and high definition we're able to produce really differentiates itself, so that when you're driving down the street you can tell which billboards are ours."

That signature pop of the Signlanguage prints is evident not just at Infinity Park, but throughout the urban landscape of the Denver Metro area. Promotions they have produced for art museum exhibits in Denver have been huge images, printed as "wallscapes" on buildings, with an effect that looks more like art than advertising.

Radius Media Holdings is the parent company to Signlanguage, as well as several other entities whose business models interact in providing media, events and sponsorship, along with the full-service digital printing offered by Signlanguage. The assets of Radius combine as a smart integration of communication tools designed to make an impact on markets in Colorado.

Scott Cohen says that Signlanguage has all of the right tools to be the standard for quality digital printing here. "With an acre of space at our disposal and a layout of the best technology in the industry to put the horsepower in place, it is truly a dream come true to have all of this at our fingertips."

Matt Rulis has been pleased with the opportunity to use the tools of Signlanguage at Infinity Park." The marketing team, along with Glendale's Deputy City Manager Linda Cassaday, have all been just fantastic and very open-minded about allowing us to work on the best options for getting their sponsors' names out there." He continues, "The partnership we have makes every project such an easy process and it all works very well."